healthcare talent acquisition expert/ digital marketing strategist

healthcare talent acquisition expert/ digital marketing strategist healthcare talent acquisition expert/ digital marketing strategist healthcare talent acquisition expert/ digital marketing strategist healthcare talent acquisition expert/ digital marketing strategist

looking for my next adventure  

Linkedin Profile

healthcare talent acquisition expert/ digital marketing strategist

healthcare talent acquisition expert/ digital marketing strategist healthcare talent acquisition expert/ digital marketing strategist healthcare talent acquisition expert/ digital marketing strategist healthcare talent acquisition expert/ digital marketing strategist

looking for my next adventure  

Linkedin Profile

About Me

My WHY

As a Digital Recruitment Executive in the Healthcare Staffing "niche" my WHY is driven by a deep-seated belief in the transformative power of story telling and user experience. In an industry that revolves around people and their career journeys, it's essential to create narratives that resonate on a human level and foster connections. I believe that every individual and every business has a unique story to tell. By crafting compelling narratives, we can highlight the strengths, aspirations, and successes of both job seekers and employers. These stories humanize the staffing process, making it more relatable and engaging. They help job seekers see possibilities and employers understand the real value behind resumes and skill sets. Through storytelling, we bridge the gap between talent and opportunity, making the hiring process more meaningful and impactful. I have stayed in Talent Acquisition because I truly enjoy helping others achieve their goals. The feeling of changing someone's life, is truly rewarding. I aim to elevate the staffing industry by making it more accessible, transparent, and human centered. This not only drives business success, but also contributes to the personal and professional growth of individuals, creating a more vibrant and dynamic workforce. 

Frequently Asked Questions

Let's take a deeper dive into my experience 

I have had the unique opportunity to work multiple sides of Recruitment, Marketing, Sales and Business Development. Industries include: Retail, Sports, Healthcare Staffing, (Travel Nursing, Allied Health, School Staffing and Corrections), Advertising Agency, IT Staffing, Sports Medicine and Internal Corporate Recruitment. I have used my recruitment experience to attract not only clients, but also potential employees, thereby enhancing the overall growth and development of my employers. Understanding what drives an individual  to purchase, change careers, and reply to an ad, is priceless in our industry. I have a proven track record of driving successful digital marketing campaigns that have significantly increased brand visibility, recruitment applications and revenue. I prioritize data-driven decision making to optimize campaigns to ensure the best ROI. By analyzing performance metrics, I can quickly adapt strategies to maximize results. I have a knack for creative thinking and innovation, which allows me to develop unique recruitment campaigns that stand out in a crowded market. My innovative approach has recently led to multiple award-winning campaigns. With 15 years of experience in the digital marketing industry and 25 years in recruitment, I have a deep understanding of recruitment marketing trends and healthcare candidate behavior. This experience enables me to develop strategies that resonate with my target audience when sourcing for the perfect fit for my clients. 

As a Digital Marketing Leader I have had experience in the following areas: Strategy Development: Crafting and implementing comprehensive digital marketing strategies to drive online traffic and engagement. Content Creation: Produced high-quality content for websites, blogs, social media, training, mass text, sales brochures, and other digital platforms. SEO and SEM: Optimizing website content and structure to improve search engine rankings and managing paid search campaigns. Social Media Management: Developing and executing social media strategies, creating content, and engaging with followers to build a strong online community. Analytics and Reporting: Analyzing data from various digital channels to measure the effectiveness of campaigns and making data-driven decisions to improve performance. Email Marketing: Creating and managing email marketing campaigns to nurture leads and maintain customer relationships. Paid Advertising: Managing online advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads to drive traffic and conversions. 

A good recruiter, is a good marketer. They must convey a personal brand in order to attract clients that trust them with their hiring needs, and also have visibility to network to fill that need. My strengths in recruitment and talent acquisition are the following: Recruitment Strategy: Developing and implementing effective recruitment strategies to attract top talent to the organization. Sourcing Candidates: Using various channels such as job boards, social media, mass text/email and networking to find potential candidates. Back in the day, I even use the original "Monster Board" and OCC to source IT Contract professionals for the Y2K conversion. Employer Branding: Enhancing the company's employer brand through digital marketing techniques, showcasing the company culture, and promoting job openings. Candidate Screening: Reviewing resumes, conducting interviews, and assessing candidate's skills and cultural fit. Talent Pipeline: Building and maintaining a pipeline of potential candidates for future job openings. What is not good for an immediate opening could be an ideal fit in the near future. Collaboration with Hiring Managers: Working closely with hiring managers to understand their staffing needs and provide suitable candidates. Recruitment Marketing: Creating and executing marketing campaigns specifically aimed at attracting talent, such as job postings, recruitment videos, and social media promotions. 

I see them complementing each other, but my core experience is talent acquisition within the Healthcare niche. Recruitment Marketing is key in today's unique landscape. As a Marketer that knows recruitment I could create: Integrated Campaigns: Create and execute integrated marketing campaigns that promote both the company's product/service and job opportunities. Data Driven Recruitment: Utilize digital marketing analytics to refine talent acquisition strategies and improve the quality of hires. Employee Advocacy Programs: Develop programs that encourage employees to share job openings and company content on their personal social media channels. Event Marketing: Promote and manage recruitment events, such as job fairs and webinars through digital channels. Content for Recruitment: Produce content that highlights the benefits of working for the company, including employee testimonials, day-in-the-life videos, and blog posts about company culture. 

My Resume

Download PDF

My Blog

Contact Me

Visionary ready to expand your Staffing Agency - Let's connect

Derek T. Sims

(561) 901-5068

Arrange an Interview

Attach Files
Attachments (0)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Cancel

Copyright © 2024 Derek T. Sims - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

Accept